Carat Raids Grey For Media Director

Carat Interactive is expected to announce today the hiring of two new top managers: Greg Pomaro, who will be filling the position of group media director at Carat's San Francisco office, and Gordon Abel, who will be filling the newly created position of director of marketing.

Pomaro comes to Carat from Grey San Francisco, managing the online media programs for Oracle, Sun, and Teleflora. As director of marketing for Carat, Pomaro will oversee their media operations and media planning, and will manage new and existing technology initiatives.

Pomaro said he plans to make only minor changes in the agency's media planning and practices. "Obviously, they've had a rock-solid practice for a long time, so I don't really anticipate any major changes," he said. "There will always be small things, and it's an evolutionary industry--I expect there will be some things that will change, but they won't be major, sweeping renovations."

Another of Pomaro's responsibilities will be growing the agency by signing on new clients. "I'll absolutely be involved in new business initiatives. The first priority is always to service existing clients, but I'll be part of the team that's tasked with overseeing the growth of the overall agency."

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Abel comes to Carat from Euro RSCG Worldwide, where he managed accounts for Barclay's Global Investors, Wells Fargo Online, and Yahoo! Premium Services. He is also a member of the board of the Bay Area Interactive Group. He will be responsible for managing Carat's brand positioning, and he will work with the company's senior executives to plan Carat's marketing and communications, including public relations, events and corporate communications.

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