• by Larissa Faw , July 10, 2017

Halo Top is moving creative from in-house to Red Tettemer O’Connell + Partners (RTO+P) as the ice cream brand introduces its first national ad campaign.

Timed to coincide with the July 4th holiday weekend, the concept plays-off “The Perfect Pint” tagline by contrasting a devil with an angel to highlight the brand's "perfect" low-calorie, high-protein, and low-sugar ice cream.

Directed by Casey Storm of Anonymous Content, four digital spots show how the Devil (who enjoys the guilt that comes with high calorie ice cream) is extremely displeased because the Angel has discovered that Halo Top is the perfect antidote to that guilt.

The first two spots launched June 29, with two more slated to hit in July. They appear online across social media platforms Instagram, Facebook and YouTube as well as via pre-roll for several digital video player networks.
Halo Top is now available in grocery retailers nationwide.
@redtettemer