DataXu And Teads Partner On Access To Video Ad Formats

DataXu and Teads on Wednesday said they’re partnering to enable DataXu to purchase new video ad formats from Teads Studio programmatically.

The deal means that DataXu’s brand and agency customers will have access to video ad formats from Teads that can be delivered across devices and reported on in real time via DataXu’s self-service user interface.

“By allowing advertisers to buy Teads Studio video units programmatically, we’re opening up a new opportunity to incorporate these custom units into a variety of media plans,” stated Emi Gal, CEO of Teads Studio and Group CMO.

Teads Studio, formerly Brainient, was acquired by Teads in 2016 and creates interactive video, mobile, and display ads using a single platform.

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