Around the Net
Boston Scientific Tests Out DTC TV Ads
- Boston Globe, Wednesday, July 12, 2017 8:03 AM
Televised pitches by companies such as Boston Scientific are rare because medical device companies, unlike prescription drug makers, traditionally have steered clear of consumer marketing. But they are part of a strategy by the 38-year-old company to promote a new generation of products designed to propel it into a top position in the markets for cardiac, endoscopic, urological, and other devices.
