• by Larissa Faw , July 13, 2017

NYC & Company, organizers of NYC Restaurant Week is celebrating the event’s 25th anniversary with a fresh branding package for the dining fest.

Developed with The Working Assembly, the brand refresh reflects NYC's culinary cultural mosaic and showcases the variety of its cuisines from around the world. Ad accompanying the effort intermix images of neighborhoods and foods with taglines like ‘Taste Where It Takes You,’ ‘Take the Ferry to the Far East,’ and ‘Taste Heaven in Hell’s Kitchen.’

TWA also created a 25 year anniversary logo, which has a fork and spoon playfully hidden in the negative space within the numbers.

The new brand work appears on NYC Restaurant Week’s digital platforms as well as in OOH placements on bus shelters, PATH trains, and street poles, tempting prospective diners into hundreds of eateries around the city.
The annual foodie celebration takes place July 24 to August 18.