Digital Engagement Index

ESPN climbed to the #1 spot of the leaderboard with an impressive 43% increase in digital engagements, thanks to a new official YouTube video showcasing the Floyd Mayweather vs. Connor McGregor presser in Los Angeles. The video, uploaded on Tuesday (7/11), tracked 934K views between Tuesday and Wednesday. The highly anticipated boxing match will take place on August 26, in the Las Vegas T-Mobile Arena.

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