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Tequila Brand Placed In Broadway's 'Sweet Charity'

As part of a product placement campaign in Broadway's Sweet Charity, playwright Neil Simon approved a script change to promote Gran Centenario tequila, according to the deal makers. The arrangement was the latest brand integration success by Amy Willstatter, president of New York-based Bridge to Hollywood/Broadway, who specializes in inserting product promotions in and around live theater productions.

Read the whole story at AdAge.com, May 23, 2005 »

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