The world of advertising turns upside down when the advertisers - not the agencies - are the ones pushing the envelope. But that is what has been happening. The advertising business is undergoing an
upheaval, forcing executives to radically change how they do business. Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their
messages - and are putting pressure on their agencies to adapt.
Read the whole story at The New York Times, May 23, 2005 »
