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Haagen-Dazs Hires Pharrell Williams For Ads Targeting Millennials
- Campaign Live, Friday, July 14, 2017 8 AM
Haagen-Dazs premieres the video element to this brand refresh. From Saatchi & Saatchi London, the spot still features attractive actors. Only this time, they’re playful—not sexual—dancing to Pharrell Williams’ "Come Get It Bae." This is an attempt to appeal to a Millennial audience, said Haagen-Dazs’s Jennifer Jorgensen.
