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Coca-Cola Continues Red Wings Deal At New Detroit Stadium

Coca-Cola has signed on as a Landmark-level partner at the new Little Caesars Arena. The brand, whose relationship with the Detroit Red Wings dates back to the defunct Olympia Stadium and throughout Joe Louis Arena's 38-year history, will be the presenting sponsor at the team’s home opener Oct. 5 in the new arena.

 

Read the whole story at Crain's Detroit Business »

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