• by Steve McClellan  @mp_mcclellan, July 14, 2017

John Hancock Insurance has selected creative agency Heat—now part of Deloitte Digital—as its global creative agency, after a review, the companies have confirmed.

The incumbent was Interpublic’s Hill Holliday, which had serviced the account for more than 30 years but did not participate in the review.

Consultant Deloitte acquired  San Francisco-based Heat in February of 2016 and the shop opened a New York office a few months later.

Heat put a statement on its website about the win in which it credited parent Deloitte with a big assist: 

“We’ve been holding this secret in for a few weeks now, but we can’t contain ourselves anymore. Wait forrr iiit… We’ve been named the global creative agency for John Hancock / Manulife. How ya like us now? The team put in a ton of hard work and it paid off more than we ever thought possible. We put forward a pitch that combined data, creative firepower, and unmatched industry insights - thanks to our partners at Deloitte."