Around the Net
Under Armour Looks To Rapper To Up Its Game
- Complex, Monday, July 17, 2017 8:30 AM
Musician ASAP Rocky has signed himself up for one of the biggest tasks of his career: taking Under Armour to the next level of cultural impact. It was once controversial to claim that artists and musicians are the new athletes in the footwear industry, but Kanye West and Adidas have proved that wrong. With 6.3 million Instagram followers, Rocky has nearly twice as many as Under Armour’s main account.
