NEW! Snyder Of Berlin Gets Cheesy In New Campaign

Pinnacle Foods and its agency Partners Ink are introducing a "Cheesy" campaign to promote the new Snyder of Berlin product line.
Playing off the line's special blends of cheese, the creative features images of the snacks alongside messages proclaiming “Bite Me” and “Tangled Twistz from our Cheesy Imagination” and “More Shapes. More Cheese."

The campaign includes radio and out-of-home in key markets: Pittsburgh, Pa.; Cleveland, Ohio; and Clarksburg, Parkersburg, and Charleston, West Virginia. Social media and online ads will target all U.S. consumers.

The new items that are available nationally at retailers and online include Snyder of Berlin Puff-N-Bites and Snyder of Berlin Puff-N-Twistz.

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