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'The Telegraph' Drops Out Of Joint Newspaper Ad Sales Project

  • Campaign, Tuesday, July 18, 2017 7:31 AM
The UK newspaper industry was supposed to come together through a joint ad sales initiative to take on the power of Facebook and Google. However, The Telegraph has followed the Daily Mail and Trinity Mirror groups in pulling out of Project Arena, Campaign reports. It leaves News UK and The Guardian as the biggest remaining members of the initiative.

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