Verst, provider of an online publishing platform, is partnering with SendGrid to help publishers monetize content.
Verst clients can use SendGrid’s email delivery platform to send content, the company says.
In addition, SendGrid’s customers can migrate their website to Verst.
The SendGrid connection is one of a package of new options being offered by Verst. Clients can use the firm’s services to facilitate:
This development reflects “theemerging paradigm shift towards subscription revenue and other forms of direct monetization as a core component of all content creators’ businesses,” states Verst CEO AJ Frank.
Frank adds that the firm hopes to “democratize” this process.