• by Ray Schultz , July 18, 2017

Handshake, a B2b commerce technology provider, is integrating its platform with MailChimp’s ecommerce solution to increase its service offering, the company announced today. 

Handshake clients can use MailChimp’s technology to send targeted emails based on order volume, previous purchase and other attributes, the company says.

The integration will facilitate in-person and online services, states Handshake CMO Mike Elmgreen. 

MailChimp's ecommerce 3.0 API, cloud-to-cloud integration facilitates automatic syncing of data from Handshake to MailChimp, including customers, products, orders, and inventory, according to Handshake. 

B2B firms can deploy the combined technologies to market their entire product lines through personalized emails, the company adds. 

Handshake also offers a mobile sales order entry app called Handshake Rep.