Lexus Partners With Marvel To Showcase LC 500

Lexus and Marvel have announced a collaboration to pair the Lexus LC with Marvel’s dynamic Black Panther character in the upcoming film, “Black Panther."

The movie, which hits theaters Feb. 16, follows T’Challa, who, after the events of Marvel Studios’ “Captain America: Civil War,” returns home to the isolated, technologically advanced African nation of Wakanda to take his place as king.

To accompany the collaboration, Lexus also teamed with Marvel Custom Solutions to create an original graphic novel. Centered on the balance between human and machine, the comic features the Lexus LC 500 with a new, Wakandan spin and its role in helping the Black Panther defeat a legendary villain. The collaboration is being coordinated by Lexus’ multicultural advertising agency, Walton Isaacson.

Lexus and Marvel will celebrate their collaboration during Comic-Con after-hours at an exclusive Black Panther-themed event on July 21 with special performances by DJ Lulo Café and a surprise headliner. During the invite-only event, six variant covers for the graphic novel will be revealed to industry guests and comic enthusiasts.



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