Around the Net

IPA Bellwether Report Shows Budgets Are Up, For Now

Marketers are increasing their budgets mainly through internet advertising, the latest IPA Bellwether report suggests. More advertisers agreed they had increased budgets in the second quarter of 2017 than the first quarter, but IPA warns that economic uncertainty means there are still strong headwinds that could reduce ad spend going forward, Marketing Week reports.

Read the whole story at Marketing Week »

Next story loading loading..