Commentary
VIP Membership Has Its Privileges For This Marketplace
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2017
The privilege is having access to consumer data. Consumers love this network of brands that make up TechStyle Fashion Group so much that they are willing to give them data. Lots of data.
Sujay Kar, head of data science at TechStyle Fashion Group, told OMMA LA attendees on Wednesday that the company has more than 4 million VIP members and 80% of sales are from repeat customers.
TechStyle Fashion created a data model that can predict lifetime value, customer churn, and multitouch attribution. The model can predict how long it will take a consumer to make a purchase and the frequency of purchases.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
