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Chipotle Hires Rapper To 'Interpret' Ingredients

  • Eater, Thursday, July 20, 2017 8 AM

Fresh off a new food safety scandal involving a suspected norovirus outbreak at a store in Virginia, Chipotle has recruited Wu-Tang Clan member RZA to aurally interpret its ingredients. Called Savor.Wavs, the campaign involves “an immersive digital experience that reinterprets each ingredient in Chipotle’s food as music and responsive visuals.”

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1 comment about "Chipotle Hires Rapper To 'Interpret' Ingredients".
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  1. PJ Lehrer from NYU, July 20, 2017 at 11:49 a.m.

    Wow.  Really? I can already see the devastingly negative parodies coming...

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