In-theater media company Screenvision will now have its ad opportunities included in local spot Strata media-buying systems.
In-theater ads in Screenvision’s pre-show, called “Front + Center,” will be included in more than 1,200 media agency systems that use Strata. This includes opportunities in Screenvision’s studio, 40 Foot Solutions, which has produced spots for brands such as General Mills, LG, State Farm and Volvo.
Strata says $50 billion in ad dollars flows through its systems per year. This includes cable, broadcast, newspaper, radio, outdoor and digital advertising platforms.
Screenvision Media claims that it averages a weekly total audience of 8.9 million across all demographics, to reach a 4.9 average weekly adults 18-49 rating. According to Nielsen, Screenvision Media has 14,600 screens in more than 2,300 theaters in 50 states.
Its screens cover 94% of all local U.S. media markets.
"Cinema has clearly expanded from a traditional out-of-home buy into premium video,” stated Judd Rubin, SVP, Strata, adding that the alliance with Screenvision is "making access to premium video effective for local and regional spot buyers."