In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour launched a global marketing campaign, "Unlike Any.” The multi-platform effort features women who are leaders including ballerina Misty Copeland, champion alpine skier Lindsey Vonn, Harlem Run Crew founder Alison Désir and world champion sprinter Natasha Hastings.