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Nike Targets Millennials With 'Blush' Collection

What are two things Millennials can't live without? Nike, and the color pink, of course. The brand is launching a 23-piece selection of blush-colored products, from sports bras to sneakers, proving the trendy (perhaps too trendy) hue isn't going anywhere. But, leave it to Nike to put its own badass twist on things: The company is calling this 'The Chrome Blush' collection, because it juxtaposes a traditionally feminine color with a metallic swoosh.


Read the whole story at Refinery29 »

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