Around the Net

Marketing Gets Elaborate At Comic-Con

Comic-Con started in 1970 in a hotel basement, attracting about 300 comic book die-hards. This year, 167,000 people are expected to attend an event that sprawls across downtown San Diego and focuses on what it calls the “popular arts” — television shows, movies, video games and comics. Hollywood has long seen the fan gathering as a crucial marketing opportunity.


Read the whole story at The New York Times »

Next story loading loading..