Ad Age, relying on “multiple sources familiar with the pitch process,” reports that McDonald's has selected seven entities to be certified as agencies to work with its regional advertising co-operatives.
The selections are part of a broader initiative that the fast food giant has undertaken to overhaul its regional and local advertising efforts.
The entities include Bernstein-Rein and Fahlgreen, which are working as a team; Moroch and Stern, working as a separate team; Davis Elen, H&L, Doner, Lopez Negrete and Zimmerman.
According to Adage, “The pitch process is still ongoing for the certified agency groups, which must now present to co-ops to try to win their business.”
advertisement
advertisement