Around the Net

Ad Revolution Leaving Broadcasters in Cyberwake

The broadcast networks' launch of yet another season of billions of dollars worth of primetime programming, most of it destined for cancellation, was not the most important financial or strategic industry story last week. The more formidable news came from the E3 annual video game conference in Los Angeles: Time Warner's experiment with "eBay on TV," Google's launch of customized service pages and spiked traffic to ad-supported Web sites related to the boxoffice breaker "Star Wars: Episode III -- Revenge of the Sith." They all are part of a plethora of new interactive and targeted advertising opportunities that threaten to suck the lifeblood out of TV's 30-second spot.

Read the whole story at The Hollywood Reporter, May 24, 2005 »

Next story loading loading..