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Bake Off Sponsors Announced

The Guardian is reporting one of the most highly-anticipated tv sponsorship deals in years. Lyle's golden syrup and Dr Oetker will jointly sponsor the first series of the show. The newspaper claims that the brands are believed to have paid around GBP4m between them, rather than the original GBP8m price tag that was suggested the show might achieve.

Read the whole story at The Guardian »

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