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Sears To Sell Kenmore Appliances On Amazon
- Los Angeles Times, Monday, July 24, 2017 8 AM
In an attempt to win back the customers it has lost to online rivals, Sears will begin selling its Kenmore appliances on Amazon.com, including smart appliances that can be synced with Amazon’s voice assistant, Alexa. The partnership will begin in Los Angeles before expanding to other markets. It’s a move that can be seen as both a step forward for the 124-year-old retailer and an acknowledgment of its current predicament.
