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Reebok CrossFit Signs Deal With CBS Sports
- NYSportsJournalism.com, Monday, July 24, 2017 8 AM
After getting national exposure on ESPN, the Reebok CrossFit Games now have a new media home, signing a multi-year TV and digital partnership with CBS Sports. The deal begins with CrossFit preview shows and will run through the 2017 and 2018 seasons. CrossFit Games executives said this is the single largest participatory sporting event in the world with nearly 400,000 athletes from more than 175 countries.
