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Virtual Reality Ads Are Almost Here

  • Wired, Monday, July 24, 2017 8 AM

Unity, the world’s largest VR development company, announced Virtual Room, a new type of interactive advertisement it plans to roll out later this year. Unlike the standalone VR marketing experiences you've seen before, Virtual Room ads will surface across a wide network of VR apps, similar to the display ads you see on your laptop or the video ads you see while playing games on your phone.


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