Trusted Media Brands Taps Tomkiw As New Chief Content Officer

Trusted Media Brands Inc. has hired Beth Tomkiw as its first Chief Content Officer of its food, enthusiast and DIY home brands, including Taste of Home and The Family Handyman.

Tomkiw will be responsible for overseeing editorial content for those brands, as well as its multichannel products, including digital media, magazines, special-interest media and books. She will be based in Milwaukee.

Bonnie Kintzer, president and CEO of Trusted Media Brands, told Publishers Daily part of the new, board-approved investment plan was hiring staff to work on The Family Handyman and Taste of Home in various areas, including video production, ad technology, content creation and social media.

Last year, the company created over 65 custom videos for clients, Kintzer said.

In June, Trusted Media Brands announced The Family Handyman, which it claims is the country’s top DIY home improvement magazine brand, will raise its rate base to 1.2 million from its current level of 1.135 million. That begins with the September issue.

This is the second rate base increase for The Family Handyman over the past year. The magazine recently underwent a redesign and expanded its digital video offerings with three new series.
In April, cooking magazine Taste of Home launched a experiential event series called “Taste of Home Live.” It planned more than 40 events for 2017 and over 80 in 2018. 

Tomkiw was previously Chief Content Officer and EVP/GM for custom content media company Manifest, where she led the content team and health-focused division.
Trusted Media Brands also publishes Reader’s Digest and various niche brands, such as Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce.
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