• by Philip Rosenstein , July 25, 2017

Marketing intelligence firm Datorama announced on Tuesday the launch of Datorama SmartLenses, a one-click dashboard where marketers can access their preferred data sources and measure performance, impact and customer loyalty. The product also provides support for choosing in-depth KPIs, understanding trends, and for campaign breakdowns.

SmartLenses takes these disparate data points and presents them in a single place.

At present, the product can be integrated with platforms including Facebook (paid ads and organic traffic), Google AdWords, DoubleClick and DFA, Twitter (paid and organic), YouTube Ads, Bing, Google Analytics, Sizmek, Adform, Moat and MailChimp.

“Marketers today are looking for the right KPIs, trends and analytics to measure their performance, impact and loyalty across an increasingly complex customer journey,” stated Leah Pope, CMO, Datorama.