Around the Net
Holiday Emails Pulled Lower Opens, Higher Conversions In 2016
- Business Insider, Wednesday, July 26, 2017 3:20 PM
Holiday-themed emails pulled lower open rates last year than those classified as business-as-usual. But they generated higher conversion rates, according to a study by Yes Lifecycle Marketing. Brands send 14.% more emails in Q4 than they did in Q3.
