While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Ford has launched a digital outdoor campaign for its new Fiesta model which, The Drum claims, can display a mobile ad on smartphones belonging to people whom its geofencing technology detects have
consumed content that is relevant to the car.
1 comment about "Ford Billboard Serves Mobile Ads To Interested Passersby".
Check to receive email when comments are posted.
R MARK REASBECK from www.USAonly.US ,
July 27, 2017 at 7:11 p.m.
I know no one who was ever prompted to buy a car because of an ad. People buy cars when they need one. Screaming TV commercials , the same way. In fact, there is nothing out there in the cookie cutter car world that would generate any interest for desire. The auto industry is toast. All the buyers want is cheap payments, an eternal warranty and can they connect their phone. We went from Muscle Cars to Whimp-mobiles in 30 years flat.
I know no one who was ever prompted to buy a car because of an ad. People buy cars when they need one. Screaming TV commercials , the same way. In fact, there is nothing out there in the cookie cutter car world that would generate any interest for desire. The auto industry is toast. All the buyers want is cheap payments, an eternal warranty and can they connect their phone. We went from Muscle Cars to Whimp-mobiles in 30 years flat.