Around the Net
Email Newsletters Still Drive Ecommerce
- MarketingProfs, Friday, July 28, 2017 8:14 AM
Email newsletters continue to be effective, in ecommerce, according to a random poll of experts. Eight said newsletters work, eight said they do if best practices are followed, and one said they were ineffective. Stephan Markov explores their views, and offers four rules for playing the email newsletter game.
