Around the Net
Amazon Primes $1 Billion Media Review
- Adweek, Friday, July 28, 2017 8:34 AM
Amazon has launched a review of its worldwide media planning and buying account, reports Adweek. The review has invited media agencies to pitch its estimated $1 billion-plus media services account in North American and other markets worldwide.
IPG Mediabrands Initiative unit is the incumbent global media AOR, but WPP’s MEC has U.S. digital media-buying.
