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Amazon Primes $1 Billion Media Review

  • Adweek, Friday, July 28, 2017 8:34 AM

Amazon has launched a review of its worldwide media planning and buying account, reports Adweek. The review has invited media agencies to pitch its estimated $1 billion-plus media services account in North American and other markets worldwide.

IPG Mediabrands Initiative unit is the incumbent global media AOR, but WPP’s MEC has U.S. digital media-buying.

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