• by Steve McClellan  @mp_mcclellan, July 31, 2017

Yamaha Music Europe, a subsidiary of the big Japanese maker of musical instruments and other products has appointed FCB Hamburg as its new ad agency following a competitive pitch.   

The agency’s remit includes a multi-faceted advertising campaign for the company’s Audio and Video (AV) product divisions, including Hi-Fi systems and components, speakers, sound bars, home theater systems, headphones and related apps. 

The primary objective of the campaign is to position Yamaha’s AV products as having "unrivaled" quality and functionality in the home. “As a part- time drummer myself, I know just how important great quality is in music and our campaign for Yamaha Music emphasizes this quality and we’re very excited about bringing this campaign to life”, stated Daniel Könnecke, who’s been CEO at FCB Hamburg for the past two years. 

“Our customers are as sophisticated as our products, and the team at FCB Hamburg has successfully mirrored this thinking with a convincing campaign,” added Jean-Philippe Wildeisen, Project Leader of Yamaha Music Europe, who is responsible for the communication strategy at Yamaha. 

The campaign will include video, point of sale, and in multiple digital channels. All or parts of the campaign will roll out in Germany and the Benelux, the UK, France, Scandinavia and Italy.