ANA Launches Online Training, Focuses On Pro Development Vital To Marketing Execs

The Association of National Advertisers this morning launched an “on-demand” education platform providing training on a variety of areas requiring marketing expertise.

The courses, which are available to ANA members, are designed to help marketing professionals advance their careers by boning up on the technical aspects of rapidly emerging marketing disciplines.

The curriculum features “short-length” lessons, including case studies, examples, best practices, “knowledge checks and activities,” toolkits, reference guides, assessments, surveys and certificates of completion. 

The sessions are complimentary and available only to client-side ANA members, who can access them from the ANA website at

The first course is “Inspiring Great Creative,” which was launched in early June. 

The session was developed in partnership with Jane Maas, ANA faculty member, former creative director at Ogilvy & Mather, and former president of ad agency Earle Palmer Browne.  The lesson guides participants through the entire creative process, from the creative brief to judging creative work, giving the agency compelling feedback, and offering direction on making all communications more effective. 



Two additional courses were added in July, including:

* “Integrating Across the Customer Decision Journey,” which  focuses on how to create customer-focused, integrated marketing campaigns by breaking down silos and connecting with customers where it matters most. It was created in partnership with Dina Shapiro, ANA faculty, CEO and founder of Yorkville Consulting.

* “Content Powered Engagement,” which focuses on helping marketers identify and take advantage of key opportunities content marketing offers, avoid pitfalls that lie therein and make their own mark on the content landscape. The course was developed in partnership with ANA Strategic Partner, Meredith Xcelerated Marketing.
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