• by Steve McClellan  @mp_mcclellan, August 3, 2017

Gaming giant Ubisoft has added Dallas-based shopper marketing agency Shoptology to its agency roster after a competitive review.

The French videogame developer is well known for titles such as Assassin’s Creed, Just Dance, and Far Cry. It hired Shoptology, part of the Project Worldwide agency network, to help it gear up for the 2018 launch season.

The agency, which counts Walmart, Dean Foods, and PepsiCo among its top clients, will help Ubisoft release a slew of new and sequel titles next year including the recently announced Skull & Bonesand Starlink: Battle for Atlas.

Said Linda Murphy, Ubisoft’s associate director of shopper marketing and insights: “Shoptology’s strategic approach, creativity, and retail knowledge will make the agency a valued addition to the team. We aim to deliver original and memorable gaming experiences across all popular platforms and Shoptology will help us get our rich portfolio of world-renowned brands into consumers’ hands through ideal retail experiences.”

Last month Ubisoft selected IPG media shop UM as its new U.S. media AOR.