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Are Ad Agencies Over Snapchat?

  •, Thursday, August 3, 2017 6:22 PM
Some ad agency folks tell CNBC that they aren’t happy with Snap. “Multiple agencies CNBC spoke with … said that problems with the company -- including a lack of measurement data, disinterest among social media celebrities, confusion about the platform, and general indifference towards advertising agencies -- are leading more of their clients to abandon it,” it writes.

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1 comment about "Are Ad Agencies Over Snapchat?".
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  1. PJ Lehrer from NYU, August 4, 2017 at 9:33 a.m.

    I just read that Gen Z likes Snapchat so maybe there is still some potential.  But my Millennial students have no use for it.  More here...

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