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Advertisers Struggle To Reach Women

  • Campaign, Friday, August 4, 2017 10:59 AM
Advertisers are having a problem reaching women, research from Nielsen suggests. Campaign reveals that research shows that when advertisers target women, they only reach them half the time, compared to a 62% success rate with men. Overall, only 54% of ads, on average, are seen by the audience they were intended for.

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