- Campaign, Friday, August 4, 2017 10:58 AM
is billing Accenture's purchase of the marketing and sales consultancy, Brand Learning Group, as a continuation of a strategy to "woo" CMOs. No financial terms have been published
for the purchase. Campaign
believes the new purchase will sit inside Accenture's Customer and Channels practice, rather than Accenture Interactive, where Karmarama and Fjord reside.
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