Southern New Hampshire University (SNHU) is working with new agency partner BBH NY to reach out to students whose next best educational option is nothing at all.
For the initial launch phase, BBH NY provided creative direction for the campaign across all touch-points, including the digital ecosystem of website and online advertising as well as social support.
Three new TV
spots aim to highlight the power of education and the "grit and determination" within SNHU students. The "Forward" ad asks the question,
“What would happen if everyone had equal access to education?” The other two spots - Break the Cycle and Dreams - demonstrate how access to education can change people’s lives and the lives of their families.
This platform serves as an evolution for the institution's previous "See Yourself Succeed" campaign.