Kargo Expands In Asia-Pacific

Kargo has announced its expansion into New Zealand, the mobile ad firm’s fourth global market and second office in the Asia-Pacific region.

It also appointed Tim Richards as its first New Zealand-based sales manager, based in Auckland -- and tasked with promoting Kargo's capabilities to agencies, brands and publishers throughout the region.

Richards previously worked at Perform Group, News Corp,and Yahoo.

Kargo opened an office in Australia in January.

“In just six months, Kargo has begun working with more than half a dozen local publishers in Australia to complement our premium global editorial alliance,” said Peter Birch, commercial director, Asia-Pacific, commenting on Kargo’s growth in the region. He said the company has run more than 20 campaigns in the region to date, and sees strong demand from brand advertisers.

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