Online auto retailer Vroom has appointed Anomaly, part of MDC Partners, as its first agency of record.
Anomaly will work with Vroom on building the 3-year-old startup’s brand and generating national awareness with its first nationwide integrated campaign. The work is being led from the agency’s New York office.
Vroom has created an online private-seller acquisition service for used and reconditioned vehicles. Purchased vehicles are delivered directly to the consumer.
Last month, the firm announced that it had raised $76 million in venture capital funding. That financing round brought Vroom’s total equity funding to $295 million since inception.
Commenting on the agency selection Vroom CEO Paul Hennessy stated, “Given their stellar reputation, it was hardly surprising that Anomaly knocked it out of the park. From their creative work to their communications strategy and their data-driven approach to marketing, the entire team impressed us.”