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Mammoth Resorts Teams Up With IBM To Trigger Email

  • Skift, Tuesday, August 8, 2017 3:54 PM

Mammoth Resorts has used IBM’s Watson Marketing AI tools to drive its email marketing. The California resort operator can send an email to a customer who scans a pass or lift ticket at a resort—the same day. Here’s a case study of how IBM’s Watson has penetrated the travel market. 

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