Dallas-based greenlight is giving back to its community through a pro bono project that lends its talents and expertise to Cafe Momentum, a nonprofit that serves as a restaurant and training facility for at-risk youth who have spent time in juvenile facilities.
"We saw the opportunity to work with this brand and help it come to life in a way it hasn’t before," the agency stated.
As part of its effort on the nonprofit’s behalf, the agency helped the group raise money with a mailer campaign. The mailer tells the brand's story including images of Cafe Momentum’s recognizable staff.
The agency is also working with Cafe Momentum to design custom branding for the restaurant’s annual Pitmasters Picnic in October, as well as updating some of the in-house touch points to enhance the dining experience.