MGM China has appointed a combined team from OMD and Xaxis to handle the media strategy for the company’s new US$3.3 billion integrated resort in Macau, MGM COTAI, which will be launched during the fourth quarter of this year.
J Walter Thompson, which was appointed as Agency of Record in January, led the selection of the two media specialists, and will oversee the
partnership as the integrated agency lead.
OMD will be responsible for integrated media strategy, planning and buying in Guangzhou and Hong Kong and also oversee all above-the-line placement, search and social assets across Hong Kong and China.
Xaxis will handle all programmatic display and video advertising across targeted territories in Asia Pacific.