To coincide with August's National Eye Exam Month, pharmaceutical giant Allergan is encouraging Americans to get their eyes checked in order to combat preventable blindness. This is Allergan's first social campaign of its broader See America initiative.
Working with agency Mission, the campaign features Baywatch actress Alexandra Daddario as she encourages social media users to post a photo of their eyes using the hashtag #EyePic while tagging friends. For each post using #EyePic, See America will donate $10 to the American Foundation for the Blind.
"Being that #EyePic is a social campaign, and Alexandra is a part of the health conscious community on social, we thought it made the most sense to get here as a spokesperson, and we were thrilled when she was excited to join the movement," says the agency.