The Trustworthy Accountability Group (TAG), a global certification program to fight fraud in the digital advertising supply chain, on Monday said more than 350 companies have applied for TAG Registration, an increase of more than 75% in the last three months, with more than 80 of those applicants based outside the U.S.
In addition, TAG said it hired Michael Hahn to serve as general counsel, Bonnie Niederstrasser as director of policy and programs and Dominique Matthews as manager of operations and compliance. Hahn also serves the same role for the Interactive Advertising Bureau.
As General Counsel, Hahn will handle all legal matters for TAG, including legal strategy, antitrust compliance, intellectual property rights issues, and general corporate and contractual matters.
Niederstrasser will be responsible for managing policy development and providing membership support to the TAG community, including participation in programs, working groups, and engagement in thought leadership initiatives.
Matthews will maintain and update TAG’s internal systems to support its members, while also running TAG’s Registration System and Compliance Officer Training Program.
Hahn joins TAG from Lowenstein Sandler LLP, where he served as vice chair of the firm’s Antitrust Practice Group.
Prior to joining TAG, Niederstrasser served as a senior product manager at Charter Communications, Inc., where she oversaw media sales for Time Warner Cable and Bright House Networks’ online and mobile owned-and-operated properties.
Matthews served more than a dozen years in client service, compliance, and data operations, most recently working with CoreLogic SafeRent (formerly known as First Advantage SafeRent).